Tuesday, September 27, 2011

All About Looks Field Trip



All About Looks Field Trip


Fabric today has a much higher standard than it did 10 years ago. Fabric can be a statement piece in a room, inspire a room, and even bring a room together. Today, our class went on a field trip to All About Looks, a high-end fabric store in Lubbock, Texas.  The store is managed and run by a mother and her two daughters. They opened this store with hopes to provide all of their customers with a full service fabric store, as well as making sure their customers walk away with a custom look. The owners felt that there were no other stores like this in Lubbock. This resulted in the creation of All About Looks. However, do not let the size of the store fool you. All About Looks constantly brings in the latest and greatest fabrics.
When entering the store, you come face to face with walls and walls of fabric, in a very shabby chic kind of building. The space makes you want to dive in and look at all of the fabrics that are lined on the wall. Not only are there fabrics all along the walls, there was a section of window treatment hardware, and examples of pieces of furniture that have been reupholstered in some of the fabric that the store carries. The two items that I had never seen before were rhinestone nail heads and fabric that was made of cork. The first thing that we learned in the presentation was about all the different kinds of fabrics that were out on the markets. Some of fabrics were juke, polyester, cotton, and silk. Not only are these fabrics out in the market, those were just some of the fabrics that All About Looks Carried. The store even carries fabrics that are more than 500 dollars a yard. Can you imagine spending that much of fabric?
Interior Designers are constantly faced with the challenge of stores not carrying fabrics that are trendy and durable. However, when walking into All About Looks I instantly got the feeling that this store was different from most stores. All About Looks, carries a wide variety of fabrics that meet the many different needs of Interior Designers and homeowners. I feel that it is the only store in Lubbock that really caters their business towards Interior Designers. Not only does All About Looks cater to Interior Designers, it also meets the needs of someone who is not as well informed on all the different kinds of fabrics.
I was a little skeptical about going to All About Looks. I felt that the store might not be very informative. However, I was proved wrong. The mother and her two daughters really knew all the information needed for a fabric store. The owners knew about all the latest trends in fabric. For example how fabric was now being made out of bamboo. Bamboo is very eco-friendly and sustainable, which goes toward the trend of “going green”. Not only were they very knowledgeable about fabric, they also knew a lot about a resurfacing popular trend. Wallpaper is slowly starting to make its way back into the design world. However, wallpaper isn’t so generic anymore. You can have raised texture on the wallpaper that can be painted with interior paints, or you can have wallpaper that is made out of cork.  I felt that if I were to come in as an Interior Designer that I would be extremely pleased with the store and would continue to use the services that they offered. Not only is All About Looks a fabric store, they also provide the service of upholstery.  The store can take any piece of furniture and revamp it. Not only is this a great way of keeping a beloved piece of furniture it allows the customer a customized look.
When thinking of high-end fabric stores, you think of a store that you could spend hours upon hours in. You think of employees that are extremely knowledgeable in the latest and greatest fabrics, as well as the ones that are not trendy. It is a store that offers a wide variety of customized looks. All of these things are present in All About Looks. It is truly the only store in Lubbock that really caters to Interior Designers and homeowners. 

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